“Quote from customer – Including a quote early on makes the case study instantly more credible, so I always try to include one right beneath the headline. Preferably the quote should summarise the specific benefit that came out of the work rather than just giving generic praise.”

Key achievements

  • You can either list these as bullet points or do something more creative, but keep it brief and stick to the most attractive results that came out of the work.
  • By this point you have given everything away within just a few seconds of reading, which is the idea.
  • Now potential customers can either make a decision based on that information or go into further detail if they’re interested.

The brief/objectives/problem/challenge

Describe the aim/challenges in general terms, followed by what this specific customer was trying to achieve/overcome.

The work

Talk about what you did specifically for this customer, followed by how this work could be applied generally to other businesses.

The results

Use solid numbers where possible and try to present the results in an easily digestible format such as a bulleted list.